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  • Writer's pictureJorkell llc

Why do I need to build customer loyalty?

The investment in customer loyalty is worth it, it is key to the success of your marketing strategies and to the success of your business.

More and more companies are focusing on customer loyalty because they have realized the success of this practice, both in its return on investment and in the management of interpersonal relationships. Remember that every person can be a useful resource for your company, everyone can help you scale and meet more people who require your services. Building customer loyalty is essential for businesses since it helps in retaining satisfied customers, reduces customer churn, increases brand awareness, and can even lead to brand advocacy. Repeat customers also tend to spend more and are more likely to refer new customers to your business.

Digital marketing can help businesses build customer loyalty by creating targeted and personalized campaigns that communicate with customers in a way that resonates with their interests. This is achieved through activities like email marketing, social media marketing, content marketing, and personalized customer experiences enabled by technologies like chatbots and AI.

Customer loyalty is considered as a crucial factor for any business to succeed.

Advantages of loyalty:

1. Repeat Business: Loyal customers tend to return to the same business again and again, which increases the frequency of sales, this provides the company with a steady stream of revenue

2. Word of Mouth Marketing: Satisfied loyal customers act as brand advocates and refer new customers to the business, this generates positive word of mouth marketing, which is a highly effective form of advertising.

3. Cost Savings: Acquiring new customers can be expensive, whereas retaining loyal customers is a cost-effective approach. Marketing efforts can be redirected to focus on retaining and satisfying existing customers.

Every returning customer is synonymous with loyalty.

Your business is a brand, make them recognize it. Be attractive, be persuasive, be potentialized.



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